2019

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Winner of the Nobel Prize for Physics in 1965, Richard Feynman was one of the world's greatest theoretical physicists, but he was also a man who fell, often jumped, into adventure. An artist, safecracker, practical joker and storyteller, Feynman's life was a series of combustible combinations made possible by his unique mixture of high intelligence, unquenchable curiosity and eternal scepticism. Over a period of years, Feynman's conversations with his friend Ralph Leighton were first taped and then set down as they appear here, little changed from their spoken form, giving a wise, funny, passionate and totally honest self-portrait of one of the greatest men of our age.

A one-armed computer technician, a radical blonde bombshell, an aging academic, and a sentient all-knowing computer lead the lunar population in a revolution against Earth's colonial rule

Tommaso è un ex ragazzo obeso, matematico mancato e giocoliere della finanza dalle frequentazioni inconfessabili. Vive in un mondo dominato dal potere del denaro, dalla grettezza dei furbetti di quartiere, dei politici corrotti e delle starlette della televisione. Un mondo dove la stessa distinzione tra bene e male appare incerta e velleitaria. Con il suo stile mimetico e complice Walter Siti conduce un'eccezionale indagine narrativa.

Three Horizons is a simple and intuitive framework for thinking about the future. But it is about much more than simply stretching our thinking to embrace the short, medium and long term. Here Bill Sharpe introduces Three Horizons as a prompt for developing a 'future consciousness' - a rich and multifaceted awareness of the future potential of the present moment - and explores how to put that awareness to work to create the futures we aspire to. The book first outlines the Three Horizons framework and the practices it supports, including case studies of its effective application in rural community development, education, healthcare and elsewhere. In the fi nal section, Sharpe explores his intuition "that we have within us a far deeper capacity for shared life than we are using, and that we are suffering from an attempt to know our way into the future instead of live our way." Here he thrillingly outlines the potential of future consciousness as a shared cultural practice to guide society towards a third horizon that is the patterning of our mutual hopes.